Results and discussion Principal component analysis (PCA): co-creation value and activities in fashion retailing PCA of co-creation value (CV) in fashion retailing As a first result in the EFA, we noticed that Kaiser–Meyer–Olkin (KMO) is > 0.8 (0.944), and Bartlett’s test was highly significant (0.0000), indicating good model acceptability and allowing us to proceed with a factor analysis of the data (Bartlett, 1954 ; Kaiser, 1970 ).
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A latent approach in the fashion retailing context: segmenting co-creator users
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