Consumer perceived corporate social responsibility and electronic word of mouth in social media: mediating role of consumer–company identification and moderating role of user-generated content

Journal of Financial Services Marketing · 2023 · PMC10043844

Europe PMC

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highly significantno p-value reported

Attribution theory is highly significant as it facilitates marketers in understanding the factors influencing the process of consumer decision making and the subsequent impact of these decisions on EWOM (Folkes 1988 ).

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