How COVID-19 impacted cultural consumption: an explorative analysis of Gen Z’s digital museum experiences

Italian Journal of Marketing · 2023 · PMC10062683

Europe PMC

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marginally significantno p-value reported

The kind of activities performed online during lockdown only see a marginally significant increase in online cultural consumption, as it is the primary activities that cannot be performed in person, that need to grow the more (going to university, physical movement, connecting).

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