marginally significantp = 0.07
Participants’ Evaluation An ANOVA on the participants’ evaluation revealed a significant main effect of PDB (M high PDB = 4.26, M low PDB = 4.84; F(1,92) = 7.706, p = 0.007) and marginally significant main effect of the purchase type (M material purchase = 4.35, M experiential purchase = 4.74; F(1,92) = 3.407, p = 0.07).