Lovemarks and beyond: Examining the link between lovemarks and brand loyalty through customer advocacy in the automobile industry.

PLoS One · 2023 · PMC10138479 · PMID 37104522

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The establishment and maintenance of strong brands via emotions and love for a brand are highly significant in building brand loyalty [ 4 , 7 , 8 ].

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Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.