AI-based chatbots in conversational commerce and their effects on product and price perceptions.

However, there was a marginally significant interaction effect between anthropomorphic cues and situational loneliness (F(1, 236) = 3.82, p = 0.052) showing that the effect of anthropomorphic cues on perceived product personalization is likely to be more pronounced when consumers experienced high (vs. low) situational loneliness.

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