The Influence of a Celebrity Chef on Customer Repurchase Behavior: Empirical Study of Taiwan's F&B Industry During COVID-19 Pandemic.

Sage Open · 2023 · PMC10230303 · PMID 37275327

Europe PMC DOI

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extremely significantno p-value reported

The results illustrate that the positive influence of a celebrity chef on customer satisfaction is extremely significant, and the influence of corporate brand on customer satisfaction is also significant.

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Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.