Exploring global trends and future directions in advertising research: A focus on consumer behavior.

Curr Psychol · 2023 · PMC10239056 · PMID 37359681

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NM research is highly significant for the academic and industrial world to overcome the limitations of traditional methods, such as consumer social bias (e.g., consumer choices can be affected by others) (Alsharif et al., 2022 ; Fortunato et al., 2014 ).

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