Delicate dining with a date and burger binging with buddies: impression management across social settings and consumers' preferences for masculine or feminine foods.

However, consistent with H2a, this effect was negative and highly significant in the mating condition, β = −0.24, 95% CI [−0.33, −0.16], p < 0.001, suggesting that when females imagined an attractive potential partner, they preferred more feminine (vs. masculine) foods.

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