Headlines win elections: Mere exposure to fictitious news media alters voting behavior.

Here, the distribution of votes indicated a slight trend towards favoring the infrequent name, i.e., the name that had been coupled with task-irrelevant negative information less often, though the distribution did not differ significantly from chance level, 41.6% ( N = 89), 95% CI = [31.3%; 51.8%], X 2 (1) = 2.53, p = .112, w = .169.

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One of the companies showed a positive trend in 25% of the trials, three companies showed a positive trend in 50% of the trials, and one company showed a positive trend in 75% of the trials, with the allocation of names to success rates being randomized across participants.

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