Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising.

Front Psychol · 2023 · PMC10579604 · PMID 37854144

Europe PMC DOI

hedged sentence

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closest p

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boldest claim

The sentences

very close to significanceno p-value reported

Enlarging the sample size could be useful also to explore other effects that in this study were not significant or very close to significance, in particular in the closing part of the teleshopping.

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