Analyzing the impact of loyalty card programs on customer behavior: insights from the Albanian market.

F1000Res · 2023 · PMC10682604 · PMID 38021403

Europe PMC DOI

hedged sentences

0.0520

closest p · 1.0× alpha

0.0520

boldest claim

The sentences

marginally significantp-value = 0.052so close (0.05 < p ≤ 0.1)

However, for “Frequently,” the relationship is marginally significant (p-value = 0.052), while “Occasionally,” “Rarely,” and “Never” show no significant relationship with customer loyalty.

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highly significantno p-value reported

The chi-square test results for loyalty card satisfaction and customer loyalty are as follows: • Chi-square statistic = 108.571, p-value < 0.001 The chi-square test revealed a highly significant association between loyalty card satisfaction and customer loyalty in the Albanian market.

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Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.