Assessment of color preference, purchase intention and sexual attractiveness of lipstick colors under multiple lighting conditions.

Front Neurosci · 2023 · PMC10693985 · PMID 38050641

Europe PMC DOI

hedged sentence

0.0660

closest p · 1.3× alpha

0.0660

boldest claim

The sentences

close to significancep = 0.066so close (0.05 < p ≤ 0.1)

For color preference ratings under 2,500 K, the gender difference is close to significance, with p = 0.066.

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