Barely Significant
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The potential of generative AI for personalized persuasion at scale.

Sci Rep · 2024 · PMC10897294 · PMID 38409168

Europe PMCDOI
1
hedged sentence
0.0850
closest p · 1.7× alpha
0.0850
boldest claim

The sentences

marginally significantp = 0.085so close (0.05 < p ≤ 0.1)
The effect of Openness was found to be marginally significant ( β = 0.15, CI 95 − 0.02 to 0.33, p = 0.085, equivalent to an increase of $19 in willingness to pay; see Table S23 for zero-order correlations and Tables S24 – 25 for full regression outputs).

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