Consumers' willingness to buy meat and seafood products close to the expiry date: an exploratory study from Denmark.

With reference to the 100 DKK / kg original price, the willingness to pay showed a slightly increasing trend ranging from about 54 to 63% reduction in the price, on average 37 DKK for cod fillets, 46 DKK for minced beef, DKK 40 for pork cuts, and 46 DKK for chicken breast.

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