However, since the first decade of the 21st century, there has been an increasing trend of enhancing TV viewing experience with multi-platform sport consumption ( 21 ).
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The surprising role of marital status on sport second-screening: demographic influences during the 2022 world cup viewing in Israel.
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The theoretical rationale behind the study is to better characterize the act of second screening and understand whether it is a reflection of intellectual enhancement of viewing, thus reflect a positive trend or whether it is related to other aspects such as boredom and loneliness, or, alternatively, is simply a mirror of young adults who are used to multi-tasking rather than focusing on the television screen.