The influencing factors of game brand loyalty.

Heliyon · 2024 · PMC11137410 · PMID 38818148

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highly significantno p-value reported

4.2.1 Results of hypothesis 1-3 The weights of the influencing factors on trust (XR), such as experience (TY), interaction (HD), and impression (YX), are 0.384, 0.343, and 0.572, respectively, with highly significant p-values less than 0.001.

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