Controlling stimulus ambiguity reduces spurious creative ideation variance in a cyclic adaptation of the alternative uses task.

Results Experiment 1: AUT items as word only or word + image As regards idea fluency, we found a marginally significant effect of condition in the dual procedure (within-subject comparison), with higher number of ideas generated for word + image than word only items ( p = 0.051, η p 2 = 0.144, large effect size ; Supplementary Table 1 , Fig. 1 ).

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