Size-inclusive advertising in the Asian fashion market: Female consumers' responses to a plus-size vs. Thin-size model in South Korea.

PLoS One · 2024 · PMC11182544 · PMID 38885249

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closest p · 2.0× alpha

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boldest claim

The sentences

marginally significantp < .10so close (0.05 < p ≤ 0.1)

Regarding the influence of BMI as a covariate, the influence on perceived physical appearance was marginally significant ( β = -.071, p < .10), and that on perceived familiarity was insignificant ( β = .000).

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