Barely Significant
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Assessing the Impact of Recommendation Novelty on Older Consumers: Older Does Not Always Mean the Avoidance of Innovative Products.

Behav Sci (Basel) · 2024 · PMC11200579 · PMID 38920805

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highly significantp < 0.001actually significant
The difference in the perceived impact of receptiveness to innovativeness on purchase intention between the cognitively older and younger adult groups was highly significant (Δβ = 0.518, p < 0.001).

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