The physical environment matters: room effects on online purchase decisions.

Front Psychol · 2024 · PMC11217526 · PMID 38957886

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an increasing trendno p-value reported

As online shopping is experiencing an increasing trend ( Eurostat, 2022a ) it is of interest to research the psychological processes at the interface between the physical and the online environment that the person is interacting with.

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Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.