The authors found an increasing trend in portraying alcohol consumption by positive characters for fun and relaxation in Bollywood films.[ 75 ] Stigma toward alcohol use is prevalent in India and has also been analyzed in a few studies.
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The authors found an increasing trend in portraying alcohol consumption by positive characters for fun and relaxation in Bollywood films.[ 75 ] Stigma toward alcohol use is prevalent in India and has also been analyzed in a few studies.