IQOS point-of-sale marketing: a comparison between Arab and Jewish neighborhoods in Israel.

Philip Morris International’s representatives assisted the majority of points-of-sale implement the display ban (89.5% in Arab and 77.3% in Jewish neighborhoods), the only borderline significant difference was more points-of-sale in Arab neighborhoods being advised on how to navigate and overcome regulatory restrictions, (26.3% vs. 6.8%, p = 0.05 ) (Table 3 ).

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