Unlocking play willingness: the dual pathways of curiosity drive and downward social comparison in game advertising.

Front Psychol · 2024 · PMC11378734 · PMID 39246312

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highly significantno p-value reported

As shown in Table 10 , the mediated model with moderating variables was highly significant, Effect size = 0.230, SE = 0.039, CI = [0.155, 0.310].

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