Unconscious Drivers of Consumer Behavior: An Examination of the Effect of Nature-Nurture Interactions on Product Desire.

Female Wealth-Signalling Products The Effect of Social Conditions on Desire for Female Wealth-Signalling Products For wealth-signalling products and the social scenario, the estimation results indicated that for subjects who were given the safe (secure) scenario, their change in desirability was on average −0.342 and marginally significant at the 5.3% level (t = −1.97, p = 0.053; equivalently, F (1,66) = 3.8804, p = 0.0531), while for those who were given the harsh (insecure) scenario, their change in desirability was on average −0.049 but was not statistically significant (F (1,66) = 0.094, p = 0.76).

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The Effect of Perceived Physical Safety on Desire for Female Wealth-Signalling Products For wealth-signalling products and the physical safety scenario, the estimation results indicated that for subjects who were given the safe (secure) scenario, their change in desirability was on average −0.28 and marginally statistically significant at the 7% level (t = −1.88, p = 0.063; equivalently, F (1,75) = 3.551, p = 0.063), while for those that were given the harsh scenario, their change in desirability was on average −1.07 and strongly statistically significant (F (1,75) = 47.987, p = 1.271 × 10 −9 ).

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