A public value-based model to understand patients' adoption of eHealth: Theoretical underpinnings and empirical application.

13 Public value theory and its potential usefulness in explaining ehealth adoption To overcome the Unified Theory of Acceptance and Use of Technology inadequacies, we took insights from the public value literature, which is highly significant in the continued development of research in public administration. 48 Two main traditions of thought can be distinguished in this literature. 49 The first and oldest comes from the field of administrative ethics, and has to do with the values that express the normativity inherent in public administration (“public values”).

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