The interaction effect between electrode and product type was not significant (F(8, 14) = 1.573, p = 0.215, ηp2 = 0.473), and the interaction effect between electrode and message frame was marginally significant (F(8, 14) = 2.519, p = 0.063 < 0.1, ηp2 = 0.590).
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The influence of message frame and product type on green consumer purchase decisions : an ERPs study.
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