Valuable Data "Gain" and "Loss": The Quantitative Impact of Information Choice on Consumers' Decision to Buy Selenium-Rich Agricultural Products.

Upon incorporating mediator variables into consideration, there was a reduction in regression coefficients for independent variables, but values of β 3 and β 4 remain highly significant, thus indicating that identified values pertaining to information intervention had a moderate partial mediation effect on purchase intention, thereby lending support to hypotheses H5a, H5b, H5c, and H5d.

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