The two factors, interactivity, and information quality have been proven to have a positive and highly significant impact on the anticipation of potential tourists towards purchase intention towards AI chatbots with perceived usefulness as the moderator [ 82 ] besides, social factors incorporated in AI chatbots also make consumers perceive more intimacy with the chatbots, thus they trust the chatbots [ 60 ].
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Interactivity, humanness, and trust: a psychological approach to AI chatbot adoption in e-commerce.
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