Factors influencing intentions to transition to plant-based protein diets: Canadian perspective.

Regarding the TPB variables, the subjective norm becomes statistically insignificant, while attitude and the two perceived behavioral control constructs remain highly significant ( p < .001).

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However, although positively correlated and marginally significant in Model 2 and Model 4 (Table 4 ), the finding suggests social influence from close relationships may not be a prominent factor in driving intentions to change dietary patterns.

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The subjective norm variable also demonstrated marginal significance, suggesting that a stronger influence from family and friends was associated with intentions to change toward plant‐based protein diets.

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