Warm glow feelings can promote green behavior.

The warm glow effect is significant at conventional levels in study 1 ( p no controls = 0.027 , p controls = 0.013 ) and study 3 ( p no controls = 0.007 , p controls = 0.001 ), and marginally significant in study 2 ( p no controls = 0.221 , p controls = 0.059 ).

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