The More Realism, the Better? How Does the Realism of AI Customer Service Agents Influence Customer Satisfaction and Repeat Purchase Intention in Service Recovery.

Behav Sci (Basel) · 2024 · PMC11673245 · PMID 39767323

Europe PMC DOI

hedged sentences

0.0900

closest p · 1.8× alpha

0.0900

boldest claim

The sentences

marginal significancep = 0.09so close (0.05 < p ≤ 0.1)

Moreover, the interaction of form realism and behavioral realism influenced perceived competence, presenting marginal significance (β = −0.48, p = 0.09); at the same time, perceived competence positively impacted satisfaction (β = 0.64, p < 0.001).

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marginally significantp = 0.09so close (0.05 < p ≤ 0.1)

The interaction between form realism and behavioral realism on competence was marginally significant ( F (1,198) = 2.92, p = 0.09).

also in 26,082 other papers

highly significantno p-value reported

Customers’ repeat purchase intentions are highly significant for the profitability of e-commerce services [ 20 ].

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