Effects of Competition on Left Prefrontal and Temporal Cortex During Conceptual Comparison of Brand-Name Product Pictures: Analysis of fNIRS Using Tensor Decomposition.

For right hemisphere TD run 5, there was a significant Type of Processing effect in the first component, F (2,94) = 3.97, p = 0.02, MSE = 0.91, partial eta squared = 0.08, and a marginally significant Type of Processing effect in the sixth component F (2,94) = 3.13, p = 0.05, MSE = 0.54, partial eta squared = 0.06.

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