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Meta-Analysis of Consumer Willingness to Pay for Short Food Supply Chain Products.

Glob Chall · 2025 · PMC11891576 · PMID 40071222

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a notable trendno p-value reported
[ 90 ] also reported a notable trend, wherein consumer WTP was highest for organic food (27.0%), surpassing other attributes such as Rainforest Alliance certification (19.5%) and fair‐trade origins (15.8%).

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