Coastal business perception of coral value and payment for coral restoration.

This equates to an odds ratio of 1.2 – 1.4; in other words, the odds of participation is 1.2–1.4 times higher given a 1-unit increase ‘intrinsic (pro-nature) motivation.’ Native Hawaiian ethnicity was also highly significant and positive in two of the models ( β = 1.6 ± 0.6, p < 0.05 at 0.25% payment threshold and β = 2.0 ± 0.7, p < 0.01 at 0.5% threshold), equating to an odds ratio of 5.0 and 7.4, respectively.

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