highly significantp < 0.001
For product stimuli, a highly significant effect is observed on emotional response (β = 0.471; p < 0.001), but no effect on perceived uniqueness (β = −0.012; p > 0.05), confirming H6 and rejecting H5.
For product stimuli, a highly significant effect is observed on emotional response (β = 0.471; p < 0.001), but no effect on perceived uniqueness (β = −0.012; p > 0.05), confirming H6 and rejecting H5.