Engaging blood donors as advocates: Social media preferences and associations with marketing stimuli.

Transfusion · 2025 · PMC12005578 · PMID 40047192

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highly significantp < .000not a probability at all

The differences in Instagram usage between age groups were highly significant (χ 2 [2] = 42.03 p < .000), indicating that younger participants were significantly more likely to use Instagram for blood donation promotion.

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