Health Consciousness, Sensory Appeal, and Perception of Front-of-Package Food Labels as Predictors of Purchase Intention for Unhealthy Foods in Peruvian University Students.

The t-value of the regression beta coefficients of the predictor variables is highly significant ( p < 0.001).

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In Peru, as in many countries, several studies have examined the eating habits of university students, revealing a worrying trend toward the consumption of unhealthy foods [ 6 , 7 , 8 , 9 , 10 ].

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