Enhancing Marathon Enthusiast Engagement Through AI: A Quantitative Study on the Role of Social Media in Sports Communication.

Brain Behav · 2025 · PMC12171243 · PMID 40524656

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highly significantp < 0.001actually significant

The impact of IF on SC is highly significant ( β = 0.666, t = 15.093, p < 0.001, f 2 = 0.464), suggesting that IF strongly contribute to fostering an SC among marathon enthusiasts (Mosly 2024 ).

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