Widespread illegal video game advertising in the UK and South Korea: Many adverts not disclosing loot box presence found using Meta's ad repository.

J Behav Addict · 2025 · PMC12231438 · PMID 40569695

Europe PMC DOI

hedged sentence

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closest p

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boldest claim

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practically significantno p-value reported

An increase in disclosure by 1.4 percentage points is also unlikely to be deemed practically significant by a reasonable person, especially considering the very low base disclosure rate in 2023.

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Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.