The Impact of Social Presence on Purchase Intentions of Knowledge Products Among Knowledge-Based Short Video Users: A Moderated Mediation Model.

Behav Sci (Basel) · 2025 · PMC12383899 · PMID 40867496

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practically significantno p-value reported

Therefore, integrating knowledge anxiety into the KBSV research framework is theoretically and practically significant for a comprehensive understanding of user motivations and behavior patterns.

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