The impact of affective congruence on charitable giving.

Soc Cogn Affect Neurosci · 2025 · PMC12459989 · PMID 40888764

Europe PMC DOI

hedged sentence

0.0700

closest p · 1.4× alpha

0.0700

boldest claim

The sentences

a nonsignificant trendP = .070so close (0.05 < p ≤ 0.1)

While image valence was found to be significantly associated with higher donations ( t = 2.50, P = .013), message valence only showed a nonsignificant trend towards an association with higher donations ( t = 1.83, P = .070).

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