Simple and smart-promoting consumers' willingness to consume and offer expired but still edible food through an informational intervention.

After entering both mediators (personal norm and perceived health risks) into the model, the intervention predicted perceived health risks significantly ( B = 0.20, p = 0.04, CI [0.014; 0.384]), which in turn predicted participants’ willingness to offer expired but still edible food highly significant ( B = −0.09, p < 0.001, CI [−0.119; −0.067]).

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Furthermore, the intervention predicted participants’ personal norm marginally significant ( B = −0.17; p = 0.07, CI [−0.349; 0.016]), which in turn predicted participants’ willingness to offer expired but still edible food highly significant ( B = 0.05, p < 0.001, CI [0.019; 0.076]).

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