Does social media information credibility influence social commerce purchase intention of skincare products? Evidence from Facebook.

PLoS One · 2025 · PMC12543200 · PMID 41124229

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marginal significanceno p-value reported

Specifically, the paths from SC through PR to SCPI and from EWC through TOC to SCPI are both supported, while the sequential mediation path from e WOM Credibility through TOC and PR to SCPI, although significant, shows a relatively smaller effect size and marginal significance.

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