How Body Esteem Influences Virtual Model Selection and Intention to Use Virtual Fitting Rooms.

The main effect of trust in virtual models on intention to use virtual fitting rooms was significant ( β = 0.54, t = 3.85, p < 0.001, 95% CI = 0.2669, 0.8227), the main effect of need for uniqueness on intention to use virtual fitting rooms was significant ( β = −0.53, t = −3.17, p = 0.002, 95% CI = −0.8568, −0.2016), and the interaction effects of trust in virtual models and need for uniqueness were marginally significant ( β = 0.06, t = 1.82, p = 0.069, 95% CI = −0.0044, 0.1168).

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