From 2019 to 2024, “Pro-environmental behavior (PEB)” had the highest NCF value among the top 25 keywords, with an average of 267.96 and a positive trend factor of 0.03, demonstrating its enduring significance and influence in environmental behavior research ( Barbaro and Pickett, 2016 ; Ho et al., 2015 ).
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A bibliometric analysis of environmental behavior (1974-2024): evolution of research hotspots and trends.
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