How external stimuli drive physicians' value co-creation behavior in online health communities: the mediating role of risk-benefit perceptions and moderating role of digital competency.

Front Public Health · 2025 · PMC12816183 · PMID 41567769

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highly significantno p-value reported

Analysis reveals that perceived benefits exert a highly significant positive influence on VCB, while perceived risks exert a significant negative influence.

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