To Ignore, to Join in, or to Intervene? Contextual and Individual Factors Influencing Cyber Bystanders' Response to Cyberbullying Incidents.

The perceived severity of the written verbal cyberbullying [Beta = 0.39, t = 2.63, p = 0.01] and the perceived severity when the bystander was not upset [Beta = 0.50, t = 2.72, p = 0.01] had a significant influence on the asking for help from an adult bystander response, whereas the perceived severity of the public cyberbullying had a marginally significant effect [Beta = −0.27, t = −1.73, p = 0.08].

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