A similar pattern was found for the negative indirect effect of the gain‐framed message on formula‐feeding intentions (operating through affect, information acceptance, and both breastfeeding and formula‐feeding attitudes): It failed to reach significance at low levels of self‐efficacy, whereas it was significant at moderate and high levels.
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Communicating breastfeeding benefits or formula-feeding risks? The underlying process explaining the framing effect on infant-feeding attitudes and intentions.
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