Sports celebrity traits and millennial purchasing intentions: a cross-platform mixed-methods study.

Front Sports Act Living · 2025 · PMC12883840 · PMID 41669270

Europe PMC DOI

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a notable trendno p-value reported

A notable trend is the strategic use of sports celebrities in endorsements, leveraging their athletic achievements, fame, and compelling personalities to influence consumers.

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Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.